The Big Question is a service designed to educate the Australian public about the culture of our First Nations People and the true meaning behind ‘Australia Day.’ This service would enable the initiative to change the date of Australia Day from January 26th, to show respect and allow a time of mourning for Indigenous Australian people. The Big Question is a question forum which connects the public to an Indigenous elder, with intent to educate the audience and allow all to ask any question about their cul ture and this date. Branding has been completed for this service, and placed upon business cards and letterheads.