One Planet is currently an innovative and sustainably run brand located within Melbourne. The branding, however, appears to be unreflective of the functional and specialised products sold. The current branding does not exhibit values of reliability, sustainability, and ethicality within the outdoor environment. But rather appears to be outdated, with little to no visual communication of what the brand represents. With the use of a new and improved branding strategy, One Planet will successfully reflect a fun, sustainable and functional outdoor label. The branding is targeted towards on audience between 15 – 60 years old, who are passionate about camping and adventuring within the outdoors.

Rebranding has been completed, with new name ‘Kosci,’ and has been applied to business cards, billboards and merchandise.